• The most conventional of non traditional media, retail is extremely effective in providing reach and
  frequency in a given campaign

• Reaching consumers at point-of-sale, retail media uses creative and impactful messages that resonate
  with customers, create excitement and encourage immediate purchase while building brand awareness
  and equity

• Retail provides an excellent baseline presence for any campaign

• Examples of retail media:

– Shelf ads
– Floor graphics
– In-store television networks