VW wanted to bring to life the TV commercial that’s currently running for the 2007 Rabbit. On the streets of NYC & LA, and soon to be Denver, DMG produced guerilla street performances featuring local musicians who play live a roster of popular rock songs using First Act guitars. The VW Rabbit is the amplifier and the performer is the subversive messaging used to showcase the 2007 Rabbit’s dynamic sound-system and featured promotion that includes a free First Act guitar to all new Rabbit buyers.